How to grow a blog for your business without being a blogger
Before we get into the subject of this article, a few important points need to be made: Blogging is one…
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50 lessons learned from 200 SEO campaigns
After finishing a demanding job, my grandfather used to smoke a cigarette and contemplate the work he had just completed.…
New times, new dilemmas (II): Why write in code?
This week we continue our BlogMarks column with a dilemma that is interesting, to say the least: coding our messages.…
11 URL redirect mistakes and how they affect your visibility in Google
When people talk about SEO, most online marketers automatically think of link building and creating relevant content for their sites.…
New times, new dilemmas (I): How to write fresh
Before explaining what it means to write (?!), to write fresh, or why you should do it, let’s see what…
Duplicate content: the cancer that stops your organic traffic from growing
Duplicate content is a fairly controversial topic in the SEO world: while Google officials say we should not worry about…
Error 404. How 404 errors can ruin your organic traffic. A survival guide
Let’s admit it, 404 errors are annoying for a website’s users. Picture this: you search Google to pirate (sorry, typo,…
Content, marketing channels and marketing strategies: the confusion of the digital world
A few years ago, between 2004 and 2010, when Facebook was still making the transition from passing fad to the…
