Search behavior has changed fundamentally. A growing share of your audience no longer opens 10 results to compare: they ask a question and get a single AI-generated answer. Market studies show that traffic from AI engines is growing month over month, while clicks from classic search are falling in many industries.
For your business, this means a new channel that is being divided up right now: the brands AI cites gain visibility that will be hard to match later. Models build their answers from authoritative sources, structured content and consistent mentions. These are exactly the elements that can be built and optimized, the same way you build a ranking in Google.
We have been doing SEO since 2009 and have brought the same discipline to GEO: we measure where you appear in AI answers today, compare you with competitors, optimize your site’s content and authority, and track progress monthly. No magic promises, just methodology and numbers.
Two new disciplines, one goal: to be the answer
The terms are new, the logic is simple. Both start from the same reality: people get answers, not lists of links.
GEO: Generative Engine Optimization
Optimizing your presence in the answers of generative engines: ChatGPT, Perplexity, Gemini, Claude. The goal: when a user asks about products or services in your category, your brand is mentioned and recommended in the answer.
AEO: Answer Engine Optimization
Optimizing for direct answers: Google AI Overviews, featured snippets, voice assistants. Your content has to be structured so engines can extract it and cite it as an answer, with your brand as the source.
How we work: from audit to a steady presence in answers
GEO is not a trick; it’s a process. The same kind of systematic work that has brought us results in SEO for 17 years, adapted to the way AI models work.
1. AI visibility audit
We systematically test the questions relevant to your business in ChatGPT, Perplexity and Google AI Overviews. You find out exactly where you appear, where your competitors appear and why.
2. Content optimization
We rewrite and restructure your key pages so they directly answer the questions your audience asks: clear definitions, concrete data and a structure that models can cite.
3. Structured data and technical signals
We implement schema markup, semantic structure and the technical elements that help AI engines understand who you are, what you offer and why you are relevant.
4. Authority and mentions
Models learn from authoritative sources. We build mentions and content on relevant sites, using our network of more than 2,500 active sites and premium press.
5. Monthly monitoring and reporting
Every month, we track your presence in AI answers on the agreed set of questions, your progress against competitors and the traffic coming from AI engines. You always know where you stand and what comes next.
Clienții Happy Advertising
Start with a scan of your presence in AI
Before any strategy, you need to know where you are starting from. We have built two starter products, with fast delivery and a fixed price. Bonus: if you decide to continue with a GEO subscription, the amount you paid is fully deducted from your first retainer.
AI Report: EUR 199
The quick scan: we test the main questions in your industry and show you where you appear and where your competitors appear in ChatGPT, Perplexity and Google AI Overviews, plus the key takeaways. Delivered within a few business days.
AI Audit: EUR 499
The full analysis: everything in the AI Report, plus a technical and content analysis of your site from a GEO/AEO perspective and a prioritized action plan, ready to implement. Existing Happy Advertising clients get a 50% discount.
Why do GEO with us
The market has filled up overnight with AI experts. We bring something different: 17 years of process-driven SEO, our own authority network and an in-house technical department.
A foundation in SEO, not improvisation
GEO works on the same fundamentals as SEO: good content, correct structure, real authority. We have been building them since 2009, for more than 1,500 clients, and we have the network of more than 2,500 sites that supports the mentions and link building side.
We measure, we don’t tell stories
Every GEO subscription comes with a set of questions monitored monthly and a clear report: where you appear, where you’ve grown, what we optimized and what comes next. The same transparency we bring to every Happy Advertising service.
SEO and GEO don’t cancel each other out. They multiply.
Content optimized for AI engines also performs better in Google, and the authority built through SEO directly feeds your chances of being cited by AI. That’s why we treat GEO as a natural extension of your SEO strategy, not as an isolated service. One partner, one strategy, visibility on every front where your audience searches.
Frequently asked questions
What is the difference between SEO and GEO?
SEO ranks you in Google’s list of results. GEO positions you in the AI-generated answer, where the user no longer clicks through 10 links. The fundamentals overlap heavily, which is why the two work best together.
Can you guarantee that I will appear in ChatGPT answers?
No, and no one serious can: AI models don’t sell positions. What we can guarantee is the process: accurate measurement, proven optimizations and transparent monthly reporting. Exactly the approach that has worked for 17 years in SEO.
How long does it take to see results?
The first changes can appear within a few weeks, especially for niche questions, but solid progress is built over 3-6 months. AI engines update their sources constantly, and consistency beats speed.
What exactly do I get in the EUR 199 AI Report?
A scan of your presence in ChatGPT, Perplexity and Google AI Overviews for the main questions in your industry, a comparison with your competitors and the key takeaways. If you continue with a GEO subscription, the EUR 199 is deducted from your first retainer.
I already do SEO with another agency. Can I do just GEO with you?
Yes. The AI Audit is independent and shows you exactly where you stand. For implementation, we work smoothly with your current SEO team or take over GEO as a separate service.
How do you measure presence in AI engines?
Together, we define a set of questions relevant to your business and test them systematically, every month, in the main AI engines. We track brand mentions, your position against competitors and the traffic coming from these sources in analytics.
What is the difference between GEO and AEO?
GEO optimizes the brand's presence in answers generated by models such as ChatGPT, Perplexity or Gemini, while AEO optimizes for direct answers, such as Google AI Overviews, featured snippets and voice assistants. Both require structured content, clear data and authority. Happy Advertising handles them together, because the same well-built pages serve both types of engines.
When is it not the right time for GEO?
GEO delivers little while the site has basic problems: unindexed pages, content loaded only through JavaScript, or AI crawlers blocked in robots.txt or at the firewall. In this situation, Happy Advertising recommends first fixing the technical foundation through an SEO audit. Without pages that models can read, there is no source for them to cite.
What does the cost of a GEO subscription depend on?
The cost of a GEO subscription depends on the number of questions monitored, how many pages need to be restructured and the volume of external mentions needed. Happy Advertising sets these variables after the AI Report or the AI Audit, which shows where the brand is starting from. The written quote is sent within 24 hours of the initial conversation.
What should I prepare before an AI visibility audit?
For an AI visibility audit, Happy Advertising needs a list of your main competitors, the questions customers most often ask before buying and read access to Google Analytics and Search Console. With this information, the set of questions tested in ChatGPT, Perplexity and Google AI Overviews reflects the brand's real market.
Can I appear in ChatGPT only through ChatGPT Ads?
No, ChatGPT Ads and GEO cover different areas of the same platform. The ad appears as a paid placement, separate from the answer, for as long as the budget runs, while GEO targets organic mentions in the generated answer. Happy Advertising offers both services, and the combination makes sense when a brand wants immediate visibility and long-term organic citations.
Does schema markup help you appear in Google AI Overviews?
Schema markup helps engines understand who the company is, what it offers and where it operates, but on its own it doesn't bring citations. Content that directly answers questions and mentions from authoritative sources matter just as much. Happy Advertising implements Organization, Service or FAQPage structured data as part of GEO optimization, alongside restructuring the pages.
